About

Anthony Nicalo has spent his career as a chef and entrepreneur dedicated to the notion that story should be a key ingredient in everything we consume.

Every business he turns his hand to celebrates provenance – from provenir (Fr.) “the origin or source of something” – as the heart of what makes things good.

His grandfather’s garden – a lush acre that echoed the story of his family’s long history with the land — was the first place he learned to love the taste and texture of produce pulled fresh from the earth. He carried this love through days spent scouting local flavor as a chef in locations from Hawaii to Italy.

Anthony then turned his focus to sourcing and promoting quality food and wine for fellow lovers of story. The journey began with Farmstead Wines, the result of Anthony’s efforts to share the dedication and passion of winemaking vinaroons.

Now Anthony is pouring that same passion for provenance into Foodtree, a global, participatory database of food sources and origins. His goal is to make it normal to know where your food comes from, while helping growers and suppliers use social technology to share their product’s story with consumers who care about where their food comes from, and how it ends up on their table.

Anthony is a founding member of the Slow Money Alliance.